Research to seek out
Innovation to find out

 

We believe in the value of observing, analyzing, and innovating.

 

Our multidimensional approach allows us to transform our market research findings into actual business

--and growth opportunities.

 

We conduct market research studies to identify consumption patterns and emerging profiles.


We spot and analyze social, cultural, and consumption trends.

 

Trendsity: Trends, Market Research, Innovation, Implementation

 

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Research to

minimize risks
Innovation to

maximize opportunities

 

We make it easy to identify opportunities for innovation
through a deep understanding of consumers.

 

 

Trendsity: Global and local trends, consumer behavior observation, opportunities for innovation, socio-cultural understanding of consumption, categories, and segments

 

 

  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica
  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica
  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica
  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica
  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica
  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica
  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica
  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica
  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica
  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica
  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica
  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica
  • Trendsity: Trends, Research, innovation, coolhunting in Latinamerica

Products and Services

 

Integrated methodologies and disciplines to deep dive into consumers and their context.

 

Manifestation of trends in different social groups and

--socio-economic levels.

 

Opportunities and territories for innovation.

 

Trendsity: IDENTIFICATION OF OPPORTUNITIES

TRENDS

IDENTIFICATION OF OPPORTUNITIES

 

• Trend Spotting

• Inspirational Routes

• Coolhunting

• Trendsetter Monitoring

• Trend Briefings

• Product Tracking

   
Trendsity: DEEP-DIVE AND FINE-TUNING MARKET RESEARCH

MARKET RESEARCH

DEEP-DIVE AND FINE-TUNING

 

• Focus groups

• Interviews & Ethnographies

• Shopping & Retail Experiences

• Quantitative Studies

• Semiotic Context

 

   
Trendsity: APPLIED CREATIVITY INNOVATION

INNOVATION

APPLIED CREATIVITY


• Inspirational Workshops
• Idea Labs with Consumers
• Scenario Evaluation
• Opportunity Territories

   
Trendsity: STRATEGY IN ACTION IMPLEMENTATION

IMPLEMENTATION

STRATEGY IN ACTION


• Concept Development & Product

Naming
• Content Creation
• Planning

 

A team with 20 years of experience in market research, marketing, trend analysis, and strategic consulting, collaborating with leading companies in multiple consumer categories.

Mariela Mociulsky

 

Ximena Díaz Alarcón

 

Mariela Mociulsky Directora Socia de Trendsity

 

  Ximena Díaz Alarcon Directora Socia de Trendsity

She holds a Psychology degree from Universidad de Buenos Aires (UBA), and postgraduate degrees in Directive Development from the IAE, in Social Psychology, and in Market Research and Public Opinion from the UBA.

 

She is an accomplished Market Research and Trend Analysis specialist with 20 years of hands-on experience at top consulting companies and in charge of regional projects for leading brands.

 

She worked as General Manager for Argentina, Paraguay, and Uruguay at Consumer Trends (CCR Group). She is currently Trendsity's Managing Partner, a Professor at Universidad de San Andrés, a speaker at Vistage, and a lecturer at different seminars held in the region.

 

She is a member of ESOMAR and SAIMO.

 

She holds a degree in Public Relations and Advertising, and a master's degree in Social and Political Anthropology from the Latin American School of Social Sciences (FLACSO).

 

Specializing in Brand Marketing,Market Research and Trend Analysis, with more than 15 years of professional experience as a Brand Manager for leading brands and regional research and innovation projects. She worked as Account Manager at Consumer Trends (CCR Group).

 

She is currently Trendsity's Managing Partner, and a Professor at Coolhunting, Trend Analysis, and Fashion Marketing postgraduate seminars at Universidad de Palermo (UP).

 

She is a member of SAIMO.

 

 


 

Lucila Mirabelli

   
Lucila Mirabelli Directora General de proyectos  de Trendsity  

She holds a Food Technology degree (UCA), and a master's degree in Marketing Management (USAL and SUNY).

 

She has more than 12 years of experience leading innovation projects for national and international brands in the Food and Beverage industry, and has specialized in Product Marketing and Sensory Evaluation.

 

She was the Head of Marketing and Sensory Evaluation of the Flavors Division at Firmenich Argentina S.A.

 

She is currently Trendsity's General Project Manager.

 


 

Cecilia Schultz

   
Lucila Mirabelli Directora General de proyectos  de Trendsity  

She holds a Marketing degree from UADE, and a postgraduate degree in Directive Development (IAE).

 

Over the last 15 years, she developed a broad professional experience in Brand Marketing at multinational companies. In her latest role in the beverage industry, she was in charge of brand strategy and communication campaigns for the region (Southern Cone and LatAm), and the launch of new products for the portfolio.


She is currently Trendsity's Project Manager.

 


 

María Inés Ferrando

   
Lucila Mirabelli Directora General de proyectos  de Trendsity  

She holds a Psychology degree from the Universidad de Buenos Aires (UBA), a Masters in Market Research and postgraduate studies in Marketing.

 

With almost 20 years of experience in Market Research and Marketing developed in various agencies and multinational mass consumption companies with a strong focus on brand segmentation and strategy definition processes.

 

Over the last 8 years she has worked at a regional level as Consumer Insights Manager and subsequently as Regional Senior Brand Manager at Kimberly Clark.

 

She is currently Trendsity's Project Director.

 


 

Cecilia Nucerino

   
Nucerino  

She holds a degree in Industrial Food Technology from Universidad Argentina de la Empresa (UADE), postgraduate studies in Strategic Marketing and over 15 years of experience in market research in leading companies such as Unilever, Canale ,amongst others.

 

Over the last 5 years she has worked in Unilever 's Food Categories, conducting research plans for such categories and specializing in Consumer and Shopper Insights as well as in various quantitative methodologies.

 

She is currently Trendsity's Project Quantitative Director.

   

 

Soledad Rotela

   
Nucerino  

She holds a Business Administration degree from UCA, and a postgraduate degree in Marketing and an MBA (Universidad Torcuato Di Tella).

Over the last 16 years, she developed a broad professional experience in Marketing and Business at the leading publishing company in Argentina, being in charge of the management and development of multiple brands of the portfolio both in Argentina and Brazil. In her latest role in the publishing industry, she was in charge of brand strategy, communication campaigns and the launch of new products.

She is currently Trendsity's Project Manager.

 

 

 

 

 

 






 

 

Trendsity: Trends, Research, innovation, coolhunting in Latinamerica

Our team

 

To gain a comprehensive and in-depth perspective, we work with a regional team of sociologists, semiologists, anthropologists, quantitative analysts, psychologists, planners, coolhunters and key informants from multiple fields.

 

Trendsity: Trends, Research, innovation, coolhunting in Latinamerica

Work Experience

 

We have extensive experience in different sectors and categories with regional coverage.

 

Aerolineas Argentinas American Express Alto Palermo shopping Andina Andromaco arcor aquarius BASFBASF Bayer Benedictino Billiken Bimbo Blackberry Bon Aqua CadburyCadbury cepita Cheeky Chicos.net coca cola coca cola Como quieres que te quiera Danone Diageo Disney DoveDove Dovemen Dow EucerinEucerin Fly Garage Galicia Gancia Gas Gas Glitz Grimoldi GSK Hellmanns Impulse Johnson-Johnson Kimberly-Clarck Kraft La Nacion Lavaque LGLG MP LG Modelez Moet Hennessy Molinos Muresco Musimundo Natura Nivea Nobleza Picardo Nokia Nutricia Bago Observatorio de la Maternidad Off Ohlala Osram Owen Illinois Pantene Penalty Personal Powerade Prudential Prune Rexona Roche SAB miller Sancor Seguros San Luis Save the Children Standard Bank T4F Tarjeta naranja Telefonica Turner Unilever Vital Vitaminwater Wunderman

 

For more information about our methodologies and approaches, contact us at: info@trendsity.com

Press

 

These are some of the areas about which we are consulted.

Click "Read more" to see the full content. flechita

 

Trendsity: Consumer pyramid, femenine/masculine, kids, teens, tweens, luxury, senior group, fashion, retail, media
The new golden age: 50 are the new 30 perfil infobrand The aspirational world of Tweens la nacion Tweens: 8 are the new 12 'It' Girls and Fashion Style The same rol, but different Editing the past Active Women's Overview Argentinians prefer summer to winter Private Label Goods Prove the Power of Marketing Channels Private Label Goods Prove the Power of Marketing Channels How a Brand is Born Still Up-To-Date After 100 Years Women in Front of a New Mirror Forecasting the future Exhibiting Values of Intelligence, Efficiency, and Creativity Mariela Mociulsky on 'Argentina para Armar' Interview with Ximena Díaz Alarcón, Dove's Real Beauty Stories Trends On Stage: Trendsity Staged a Play about Changes in Family Life Bikini Syndrome: 52% of Women Think their Belly is the Worst Part of their Body Kidults: with the soul of a child and the purchase power of an adult Futurism: Our Life in 5 Years' Time What Women Want Let's Celebrate the Power of Real Beauty Used Clothing is In, with More and
More Thrift Stores Opening Up More 'Hagglers' and Promotion- Seekers in ABC1 Segment People Just Want to Discount
Shop Brands Put the Focus on the Changes Driven by the New Middle Class A Bit of Futurology Tweens' Time Image Does Count 'I' Consumers: Intelligent, Inflexible,Informed, and Impulsive Tips and Tricks to Beat Inflation
and Protect Savings Mariela Mociulsky on C5N show 'Esta Noche Con Rozín': Christmas Sales More and More Couples Get Married on Saint Valentine's Day Consumption will Increase in 2011 Crazy about Shopping American Express and Trendsity Present the 'Porteño' Potentialist Map Trendsity at 'Visiones' The Luxury Market Grows and Revitalizes the Economy Gay-Friendliness Invades the Marketing World A New Version of Masculinity The New Machos In our Society, if You Don't Buy, it's like You Don't Exist American Express Presents a Study about 'Potentialists' 'Potentialists': They Prefer Happiness over Money Trendsity. Dinner is Served Swine Flu: Almost Everybody
Takes Measures to Prevent Contagion Great Grandparents and Tweens, Unexpected Advertising Axes Ladies and Gentlemen, Mariela Mociulsky People Shop on Credit Card Discount Days to Save Money Trendsity on 'Clima de Negocios' Coolhunters: Spotting the Latest Trends Ever Increasing Number of One-Person Households in Argentina Marketing to Seduce LAT's Trendsity. To Connect or Not to Connect: That's the Question Children Now Choose their Own Gifts Mariela Mociulsky on infonegocios.tv The Dream of a Customized Trip Youngsters 2008: Environmentally-
Friendly, Hedonistic, Spiritual, Techie, and Exhibitionist Argentineans and the Pleasure of Traveling Trendsity Map Five World Trends Define New Consumers Parents and Children Unaware of the Risks of Irresponsible Internet
Use sitemarca revista para ti infobrand profesional jugala la nación revista buena salud latamad revista mercado
clarín perfil entre mujeres diario uno you tube revista nueva Montevideo apertura nuevos adolescentes Web retail
ieco clarín clarín revista ohlala tn TELAM terra revista para ti IAE iprofesional CACEM Paula

 

 

Trendsity in Sustainable Brands

 

Trendsity en WOM: tendencias, investigación, innovación y coolhunting en Latinoamérica

 

Mariela Mociulsky presented "Sustainability: Trends, beliefs and consumer barriers" and participated on the panel discussion moderated by José del Río, alongside distinguished speakers.

 

Read more
Connecting Ideas

Trendsity in Connecting Ideas: "Fear as a driver"

 

Connecting Ideas is the most important annual management event in Argentina. In a full day, twenty business leaders share their management experiences with peers in brief presentations. Mariela Mociulsky was one of the speakers of the day.

 

Watch Video

 

 

 

Trendsity presentó las tendencias en aplicaciones móviles del consumidor argentino Trendsity presentó las tendencias en aplicaciones móviles del consumidor argentino

Trendsity presented the latest trends and profiles in mobile apps for the argentinian consumer

 

Ximena Díaz Alarcón presented the latest consumer trends and profiles regarding mobile apps from a study commissioned by Microsoft Devices.

 

Read more

 

clinica Coolhunting en la UP

Coolhunting Clinic at UP

 

Trendity lectured about trend research methodologies at the annual UP Coolhunting Clinic for an audience composed by students from different countries of Latin America.

 

Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica

Trendsity in the 7th National Congress of Marketing organized by the University Blas Pascal

 

Mariela Mociulsky, was invited to speak at the Congress held at Hotel Sheraton Cordoba, presenting "Inspiring Trends" to a full auditorium.

 

 

 

Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica

Trendsity on TN: Argentina para armar

 

Mariela Mociulsky shared the latest trends in demographic changes and household composition (single homes and new habits and lifestyle).

 

Watch Video

 

 

Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica Chicosnet: Impacto de la Tecnología en niñas y niños de America Latina.

Chicosnet: Technology impact in Kids in Latin America

 

Trendsity explored kids and teens habits regarding new technologies and the online world in Argentina, Mexico and Brazil.

 

The project was commissioned by Chicosnet with the support of The Walt Disney Company and Fibertel and explored target values and perceptions, as well as their parents fears and expectations regarding the technology impact in their kids´s lives.

 

Read more

 

 

Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica

50 Female Leaders 2014

 

Mariela Mociulsky amongst the 50 female leaders from Argentina, was invited to the event held by Apertura Magazine to know better how bussiness women think and what they do.

 

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Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica

Who are the female business leaders of the country

 

Apertura Magazine Special Edition: Women Doers: life stories of female leaders and CEOs. To learn and get inspired form women on the top.

 

Watch Video

 

 

Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica

Trendsity presented
"How do Argentinians celebrate?"

 

On the occasion of the 50th anniversary of Hellmann´s, the brand wanted to explore this issue through a study involving the analysis of trends from Trendsity's Trends Observatory and a survey to identify the ways in wich Argentinians celebrate today.

 

Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica

"Argentina para armar": Younger generations and Technology

 

Mariela Mociulsky, was invited by Maria Laura Santillán to analyze the relation between new generations and mobile technologies.

 

Watch Video

 

 

Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica

Trendsity presented "H Women", a trend study for Cadbury

 

Trendsity presented alongside Cadbury a study that shows that women between 28 and 35 of a middle to high social and economical level, look deliberately for pleasure and recognize themselves as hedonistics.The event was conduced by María Freytes and was a fun meeting in which guests exchanged their opinions and discovered together this interesting study.

 

Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica

Trendsity shared its trend vision regarding women & the economy

 

Trendsity shared its trend vision regarding the subjetc during the launch of the book "Economy in High Hills", written by Cecilia Boufflet and Virginia Porcella.

 

Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica

Branding Nac & Pop

 

Trendsity analyzed the keys of this trend, along with other branding specialists.

 

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Verónica Lozano y Trendsity: tendencias, investigación, innovación y coolhunting en Latinoamérica

Trendsity on C5N

 

Mariela Mociuslky, Trendsity's director, spoke with C5N about "Generations and Trends".

 

Watch video

 

Trendsity on TN

Watch video

 


 

Trendsity in Viva magazine

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Trendsity at "Ecofines Congress 2014"

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Trendsity at the Argentinian Planners Association

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Trendsity in the 7th National Congress of Marketing organized by the University Blas Pascal.

Read more

 


 

Trendsity presented "How do Argentinians celebrate?"

Read more

 


 

Trendsity on C5N

Watch video

 


 

Trendsity in Noticias magazine:

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Trendsity in IAB NOW:

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Trendsity at the Fashion Trends Event:

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Trendsity in WOM:

Read more

 


 

Active Women's Overview:

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Trendsity in Mercado Magazine:

March 2010 - April 2010 - June 2010 - July 2010 - September 2010

 


 

Trendsity on C5N: Holidays Sales

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Trendsity at UP

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Trendsity on TN: How do teenagers set new trends?

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Launch Dove Men: New Masculinities

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