Trendsity at WOM
Alongside renowned innovation and trend experts Tom Kelley (IDEO), Reinier Evers (TRENDWATCHING), Steven B. Johnson, and Rowan Gibson, TRENDSITY was the local authority chosen to present new consumption trends in the form of a play and a lecture by Mariela Mociulsky. The event —attended by 800 participants— was held at WOM, a business forum meant to probe deeply into the concept of innovation, implementation strategies, and their relevance in the business world.   Entrevistas Etnográficas Trendsity: Trends, Research, innovation, coolhunting in Latinamerica